Kate: And so now you’re worried about the sequels that are coming out Steven: They’re making more Kate: Yes. Like a thoughtless child just wandering by a garden yanking leaves along the way. Created in 1982 and released by Linotype, it has a number of distinctive characteristics, including rough edges, irregular curves, and high horizontal strokes in the capitals. It does to me too, I feel like I can't really use it any more," he said.Ĭostello and other, more hardline Papyrus haters likely won't be out of the woods (of Pandora) yet - four Avatar sequels are in the works, with an estimated combined budget of $1 billion US. He just highlighted Avatar, he clicked the drop down menu and then he randomly selected Papyrus. Papyrus is a widely available typeface designed by Chris Costello, a graphic designer, illustrator, and web designer. "Visually, when you see Papyrus in your face all the time, that could drive a designer crazy. James Cameron's Avatar sequel to be released in 2020 After the viral success of a Saturday Night Live skit starring Ryan Gosling as a man obsessed with the use of Papyrus in the logo for James Cameron’s film Avatar, CBS News tracked Costello.A Titanic reunion: Kate Winslet boards James Cameron's Avatar franchise."I mean it was kind of cool, a big blockbuster movie using my font, but on the other side I thought, it didn't seem like a very creative approach to a logo of a movie," he said.Ĭostello says he still likes Papyrus, but believes overuse can render even the best design stale. When Costello first saw Avatar, he was surprised to see that in addition to the logo, Papyrus was also used for the subtitles that translated the alien Na'vi race's language into English. The decision to ditch Papyrus had apparently been made before the SNL sketch.Chris Costello, creator of the Papyrus font, also designed the back of a coin for the United States Mint 225th Anniversary celebration. Avatar's sequel, The Way of Water, is out this Friday (December 16), and straight-up Papyrus is not featured. I had to see it as James Cameron's font." "I had to do my job, which was to deliver a poster to theatres for the most expensive movie we've ever worked on," said Stougaard. In the end, the subtitles are in straight-up Papyrus, while the end titles feature a vertically stretched version of Papyrus. The studio commissioned a custom font modelled after Papyrus, but the filmmakers ended up being so attached to Papyrus that they pushed back and kept returning to the original thing. Stougaard said that Cameron had seemingly become attached to the font after having seen it on his script for so long, although it's not clear if he was the one who actually selected it for the script cover. From there, Stougaard himself tweaked the font in Photoshop and the logo was made. These futuristic logos apparently didn't fit Cameron's vision for the indigenous Na'vi people.Įventually, Stougaard bumped into Cameron at the Fox studio, and noticed that Cameron was carrying the same Avatar script that he'd had with him for the past five years - and it featured a title page written in Papyrus. The design company BLT Communications reportedly presented studio execs at 20th Century Fox with "75 to 90" logos that "were all chrome and futuristic and it just was not right," according to marketing exec Peter Stougaard, who takes responsibility for the eventual font choice. Now, the whole backstory behind the font choice has been revealed, and it turns out that it wasn't a careless decision at all. Published Avatar's use of a slightly modified Papyrus font has been the subject of much mockery since the film's 2009 release, most notably in an SNL sketch starring Ryan Gosling.
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